- Challenge
- Turn raw in-store audio into actionable intelligence — one pipeline crossing software, hardware, acoustics, and AI.
- Build
- Defined the need on site with retail operations, then worked first-principles from materials and components up to system architecture: microphone arrays, embedded audio capture, edge-cloud partitioning, and AI analysis — through to field deployment. Also built automatic transcription and speech-recognition efficiency optimization that lets the same resources serve more concurrent sessions.
- Impact
- Disclosed as a Major R&D Achievement in the company’s 2025 Annual Report — and the platform now seeds ongoing research collaboration on robotic auditory perception.